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  • Group Benefits Plans: Everything You Need to Know
Image of a computer with the Ranger West website displayed with text overlaid at top of image "Is 'Group Benefits' Part of your Marketing Strategy?"

Group Benefits Plans: Everything You Need to Know

As things begin to pick-up again in our local communities, we’re seeing a lot of businesses in recruiting mode, trying to lock in their industry’s top talent. If you’re one of these businesses, then you understand how competitive it can be trying to attract the best talent to elevate your business.

We recently spoke with Vancouver marketing agency, The Social Agency about why having a great employee benefits package is now a part of many big-picture strategic marketing plans. Read on to learn how employee benefit plans offer companies a competitive edge, the indirect costs of NOT offering group benefits plans to your employees, and more.

TSA: How does offering a group benefits plan provide a company with a competitive edge?

Ranger West: Interestingly enough, only 11% of organizations offer what is considered a comprehensive wellness program, according to a recent study by McGill University. That means that while the competition for your industry’s top talent is fierce, only a small percentage of other employers are offering impressive group benefits plans to their employees.

TSA: Are there any indirect costs of NOT having a group benefits plan in place?

Ranger West: Definitely! There are many direct and indirect costs associated with poor workplace wellbeing and most business owners don’t think about these until it’s too late. Some of these are worker’s compensation, employee absenteeism, decreased employee engagement/morale, replacement costs, etc.

TSA: What are some of the benefits you see from companies who recently made the decision to incorporate group benefits plans for their employees?

Ranger West: Some of the benefits we see our clients get as soon as they sign up with us are an increase in their employee’s performance, fewer unscheduled absences, increase in business profitability and happier employees which are more productive and help take the business to the next level.

TSA: What do you recommend for a small business that is looking to offer a group benefits plan to their employees?

Ranger West: For businesses in the Tri-Cities areas with less than 50 employees, we recommend the Chambers Plan (full disclosure: we’re the exclusive advisor for Tri-Cities based businesses and it works amazing for our clients). It’s easy to set up, flexible and affordable!

TSA: Can you tell us a bit about how you work?

Ranger West: We work with major group insurance providers in Canada to make sure you’re getting the best values/option available. Part of our process includes working with businesses to build, design, audit, implement and service unique group benefits and packages that are customized for the businesses and their employees.

TSA: What if a business can’t afford group benefits?

Ranger West: We also offer self-insuring. It’s a great way to reduce the cost of a group benefits plan and it works well for companies that expect any predictable claims experience.

We are proud to be the exclusive advisors of the Chambers Plan for the Coquitlam, Port Coquitlam, and Port Moody areas of Greater Vancouver! The plan allows small and midsize companies to provide their employees with comprehensive group benefits plans specifically designed for the needs of each company. It’s easy to set up, flexible, and affordable.

Not in the Tri-Cities area? No problem! We also work with all of the major insurance providers to help find the best group benefits plans out there. Get in touch with us today!

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